/print design

I have been lucky to be able to explore and utilize all of my different design styles at one time or other in print work for a range of demographics and on a range of surfaces. Shown here are some favorites from my independent design studio and my time on staff at MTV Networks and Nickelodeon/ Nick at Nite/ TV Land.

If I had to choose
just one medium
to design in,

I would choose print. I love its tactile quality and the process of finding the best way to guide someone through the message or story. At its best, a print piece enables you to make a personal connection with the person holding it in their hands—even though you may never meet.

An individual client’s /invitation for “an evening of reflection, gratitude, and light” to celebrate a professional milestone came together from a hodgepodge of inspirations. The client’s beloved cat inspired the apricot colors, the squares of a calendar and the historic venue’s coffered ceiling inspired the grid layout, and the clock on the back is set to 9:03 because September 3 is the actual milestone date. Printed on shimmer paper.

Limited edition fundraiser /t-shirt self-initiated at the start of stay-at-home orders due to the COVID-19 pandemic. A portion of sales were donated to First Responders First, Feeding America, and New Jersey Pandemic Relief Fund.

Marketing students in the master’s program at Florida International University were split into teams and tasked with developing a strategy for a line of teas to benefit Lotus House, an organization dedicated to improving the lives of homeless women and their children. They named the product, identified the consumer persona, created messaging, explored /packaging options—and hired graphic designers to create the logo and design the box.

/professor feedback

“Your packing is very unique. Will stand out on the shelf.”

Corporate /holiday card for Hyperion Books features an atypical color palette; a snowflake theme; an emphasis on the H in ‘happy,’ ‘holidays,’ and ‘Hyperion;’ and festive details.

illustrators, left to right:
robert zimmerman
edwin fotheringham
david plunkert

It was super fun art directing three very different illustrators for one project. Sent by employees of Nickelodeon/ Nick at Nite/ TV Land to vendors and associates, this /holiday card could then be separated into 48 individual stamps to lick and stick anywhere. Delivered in a waxy, see-through envelope.

This /media kit for Nickelodeon makes unexpected use of stock photography, resulting in a humorous collection. Five folders with corresponding imprintable papers are housed in a custom-made zippered mesh pouch with embroidered tag.
At the time this media kit was created, Nickelodeon was everywhere—on food packages, clothes, toys; so many stores had some network presence on their shelves. My concept was to poke fun of that by imagining other ways Nickelodeon could pop up everywhere, and, well...anywhere at all.

/fun fact

I am still surprised I was allowed to include this absolutely zany image of a girl getting a dental checkup as a smiling martian-manned UFO flies into her mouth.

At Nickelodeon, celebrities win an /award just for being nominated for an award. Acrylic cubes are printed on two sides to create a puzzle; nominee’s name and category are on the bottom of the metal tray.

/fun fact

I was the first (and possibly last) designer in Kids’ Choice Awards history to design the logo plus all the off-air creative and on-air promotions for that year. Prior, it had been two designers, and the designs didn’t always coordinate. (Graphics for the show itself are done by an outside production company.)

The design of this /brochure for students interested in the internship program at MTV Networks came together in large part “offline,” like a graphic design collage, and incorporates hand-cut elements.

/more work