Clementine provides residential eating disorder treatment for adolescent girls at its locations around the country. It originated as a specialized treatment program at Oliver-Pyatt Centers, and later became a separate entity after OPC’s merger with Monte Nido & Affiliates. Changes were made to the program to combine treatment philosophies and components from each of the merged companies, and they wanted Clementine to have its own branding.
I gave a nod to Monte Nido by switching the logo’s font to one in their marketing materials and incorporated many aspects of OPC’s brand identity (color bands, flourishes, photo borders, brackets, graphic patterns) to honor Clementine’s roots. My goal was that the identity be rich and cheerful to communicate a sense of hope to patients and their families. Touches of whimsy represent the girls gaining the freedom to dream for their futures.
logo design, visual identity, design, copyediting and supplemental copywriting, file preparation, oversight of print production
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clementine open house attendee
in facebook post afterward
