/visual identity

Galen Hope is a young treatment center that offers programs for eating disorders and mental health diagnoses in Coral Gables and Delray Beach, Florida. They treat adults and adolescents of all genders. I was brought on board for the logo, and when called upon, have been developing the identity across a variety of collateral including marketing booklets, swag, event invitations, educational presentations, email newsletters, and family and patient handbooks and workbooks.

Galen Hope’s tagline is, “Belong. Heal. Grow.” One of my favorite details is finding three-word “hidden messages” within a block or page of copy to highlight. Combined, they become phrases and mantras relevant to the programming that lead to the goal of belonging, healing, and growing.