Flat-Wear is my foray into (very) small business solopreneurship for a super-niche market. My favorite dog breed is the Flat-Coated Retriever, and I live with one named Lulu (Olive and Vixen before her). Because it is a relatively rare breed, there is a dearth of well-designed items that celebrate them. So I launched Flat-Wear to help that cause—and to support a cause near and dear to my heart: 5% of sales are donated to cancer research in the breed.
Flat-Coats have big, bold, in-your-face personalities, and I reflect that in the graphics, including oversized text and a full-screen pop-up on the website. The items fall into two collections: contemporary, featuring my own original art and design, and vintage art, which brings new life and exposure to amazing art from the public domain.
logo design; branding; product design; graphic design; file preparation; product photography; copywriting; website design, build, and maintenance; social media content
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flat-wear customers
