The founders of Oliver-Pyatt Centers came to me with a logo and a need for a small brochure to announce their plans to open an eating disorder treatment center for women in South Miami, Florida. They requested a most basic tri-fold, but I gave them something more special to match their mission—and so began a 10+-year journey until a merger led to the sale of the company. The marketing collateral I produced along the way includes many more brochures and booklets, from bi-folds to 20-pagers (and one in Spanish); event invitations; custom gifts (shown below: iPop magnets, sea glass soaps); holiday cards; conference displays; educational presentations; email campaigns; extensive admission questionnaires and forms; and logos for treatment programs for specific subsets of patients as they expanded.
logo designer: doris grieder
photographer: mateo garcia
interior designer: karen rombough
visual identity, design, branding, copyediting and supplemental copywriting, file preparation, oversight of print production
to the success of Oliver-Pyatt Centers. She took the time to really understand our mission and approach to care—who we were, what we did, and why we did it. She was able to capture our heart and mission visually, in a way that exuded warmth, sensitivity, joy, and connection, while also delivering a sense of safety and security. All of this was so important, and was what we wanted to be known for in the eating disorder community. Our materials became well known and identifiable and changed the standard for branding and marketing in our field. Jennifer became a close ally to our organization and maintained a protective guard over our brand. She also went above the call of duty to assure that spelling, grammar, and other aspects of the work were done professionally. Few people know Jennifer was the special person behind the brand of Oliver-Pyatt Centers. I will forever be grateful for her contribution to my treatment programs and my life.”
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wendy oliver-pyatt, m.d.
founder, oliver-pyatt centers
These cards were created in collaboration with the director of nutrition services as a convenient reference guide for patients. They help them understand and honor the physical and emotional cues that indicate their level of hunger or fullness at any given time. Boxes of cards were also given to outside dietitians and clinicians to share with patients in their own practices.
A surprising number of blatant knock-offs of these cards has been discovered over the years.
